Fatimah Asabe Jiyah is a TV/radio Broadcaster of several years, cutting her teeth in journalism at the Kwara State Television Authority (KSTA). She is also the CEO/Founder of DABE YI BAZA, an indigenous radio and television programme that features Nupe personalities discussing a wide range of topics. She shares more in this interview with TMG. 

Fatimah Asabe Jiyah also known as FAJ, was born into the family of late Mr Madu Jiyah Ndako in Dancitako compound Patigi. Her early education was at S.I.M primary School and Patigi Secondary School. She furthered her studies at College of Arabic and Islamic Legal Studies Ilorin (an affiliation of Bayero University of Kano); National Open University of Nigeria (NOUN).She is married and blessed with children.

TMG> What attracted you to broadcasting? 
FAJ> Right from my primary school days, I had a lot of passion for the media profession. Whenever we watched NTA news with my late father and I saw women presenting the news, I would say to him, “dad, I want to become a newscaster in future.” So becoming a Journalist and broadcaster was not by accident. 

TMG> What aspect of media do you specialise in? 
FAJ>Investigative Journalism.

TMG> Which areas do you need to improve on in your profession?
FAJ> Training and retraining about the profession.

TMG> What do you feel is the next step in developing your skills?
FAJ>More commitment and dedication.
TMG> What does Dabe Yi Baza mean? FAJ> DABE YI BAZA meaning, “Let’s discuss”, is a Nupe Radio program on Albarka 89.9fm aired every Saturday at 3:30pm.  It was designed to discuss issues that will bring Progress, Unity, Development to Nupe communities and also to promote our socio-cultural heritage.DABE YI BAZA ” is an extension that allows for our continuous interaction and showcase the beautiful culture of the Nupe people. Our Motto is; Yegborolo gani be egwa fin“(Progress and Unity)
The Nupe Radio program kickstarted in January 2018 and, so far, we have featured lots of personalities across KinNupe including: Etsu Nupe, HRH Dr. Yahaya Abubakar; Etsu Patigi, HRH Ibrahim Umar Bologi II; Etsu Tsaragi, Aliyu Ndakpotwa Abdullahi; the deputy Governor of Niger State, Alhaji Ketso amongst others.

TMG> What are some of the challenges you have faced in starting Dabe Yi Baza?
FAJ> Lack of financial support has been a major challenge for the program.

TMG> What style of management do you think works in becoming successful at your kind of business?
FAJ> Continuous commitment and constant prayers at all times.

TMG> Tell us about a successful pitch you used for a difficult client and listeners? How were you able to get them for an interview?
FAJ> That is another major challenge I faced in the production of DABE YI BAZA when the program kickstarted. I found it difficult to get guests on the program but anytime I encounter issues like this, I would reach out to close friends or family of the planned guests for help and eventually get them on the program.

TMG> Tell us how you manage other responsibilities of your businesses? 
FAJ> As with all my professional colleagues, I usually excercise patience with my clients and when I’m wrong, I easily say I’m sorry.

TMG> Have you ever had issues in your profession, how do you handle it and what did you learn?
FAJ> Yes I have. What I learnt is that early planning is essential. DABE YI is a weekly Program, so as soon as a new week starts, we begin gathering line ups for the program. We always think ahead the next guest who will feature on the program.

TMG> How do you keep up to date on your target market or a client?
FAJ> I never for once stopped going after my targeted clients. For one to record a successful business you must be very active and never give up on the business.

TMG> Who are you comfortable with in this profession?
FAJ> I’m comfortable with a many of my colleagues, especially my team members on the job.

TMG> What is your ultimate career aspiration?
FAJ> My career aspiration is reaching my desire goals.

TMG> How do you keep a smile on your face during a hard day to make sure your clients feel good?
FAJ> Whenever it’s time for business, I put everything that’s bothering me aside and ensure that the success of the program is achieved.

TMG> What way do you think your organization could do better?
FAJ> A good relationship between me and the clients and regular feedbacks from the followers would really help. 

TMG> What’s your approach to handling customer objections?
FAJ> Smile a lot. The profession has boosted my morale and the program is gradually being recognized both locally and internationally.

TMG> What kind of sacrifices have you had to make to be successful?
FAJ> Time, energy and personal resources.

TMG> Tell us something you would like to learn or improve upon?
FAJ> I’d like to improve on myself in learning more things about the profession.

TMG> How do you manage risks, in terms of damages or loss?
FAJ> I easily attend to any damages or loss, make amendments if possible and then move on with program.

TMG> What’s your advice to young people who want to go into your profession?
FAJ> My advice to the youth who are aspiring to join the league is that they should always follow their minds in whatever career they choose and show total commitment to the job always.


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